India’s commerce secretary launched a blockchain-based marketplace app for trading Indian coffee during a video conference on Thursday. A pilot project carried out in partnership with the Coffee Board of India and the International Coffee Organization, the marketplace app’s goal is to reduce the number of intermediaries between coffee growers and buyers, build farm-to-cup traceability, and help farmers increase their incomes by as much as 100 percent, said Commerce Secretary Anup Wadhawan during the video conference on March 28.
Commerce Secretary, Dr. Anup Wadhawan activating coffee e-marketplace in New Delhi (Image supplied by India's Ministry of Commerce).