• Starbucks
    Cryptocurrencies,  Innovators

    ICE heats up on crypto with Starbucks

    NYSE’s owner launches crypto initiative with another household name

    Last month, the owners of the New York Stock Exchange quietly bought a domain name for a made up word. The misspelled wordplay belongs to startup Bakkt—pronounced ‘backed’—which had been in the works for months. Bakkt introduced itself to the world Friday as a digital asset ecosystem hoping to make cryptocurrency mainstream for consumers and merchants. That’s the goal of many a crypto company, but this time it might be more than just talk. Bakkt will launch with an impressive global partner, Starbucks. “As the flagship retailer, Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into US dollars…