First Facebook tried to distance its toxic name from the Libra stablecoin project it launched and championed by renaming its Calibra wallet Novi in May. Now the Libra Association is following suit, renaming itself the Diem Association in hopes of starting a “new day” for the much-opposed project.

Libra Association CEO Stuart Levey's first big act as CEO is to... rebrand as the Diem Association (Photo: Diem Association)