The New York Times might be jumping into the blockchain business. Despite publishing an article about blockchain-based media platform Civil’s failed initial token offering titled, “Alas, the Blockchain Won’t Save Journalism After All,” the Times on March 13 posted a job listing for a “Lead, Blockchain Exploration” position which it described as “a forward-looking leader who will help envision and design a blockchain-based proof of concept for news publishers.”

Composing room of the New York Times (photo by Marjorie Collins via Wiki Commons from U.S. Farm Security Administration/Office of War Information Black & White Photographs)