Poland’s top soccer club Legia Warsaw will launch its own fan token on blockchain fan-engagement platform Socios, which is built on Chiliz protocol tokens.
According to a Feb. 22 announcement, Legia Warsaw will mint five million LEG fan tokens on the Socios.com platform to increase engagement with its fanbase as pandemic-induced restrictions prevent them from traditional fan engagement.
Legia Warsaw is Poland’s most successful soccer (or football, as the rest of the world calls it) team, with 15 ekstraklasa titles. It is the first club in the region to launch a blockchain fan token. The club’s CEO Dariusz Mioduski said:
“Pioneering solutions and new technologies, which additionally give our fans unique opportunities to actively participate in the life of our club, are the exact direction in which we want to develop.”
LEG tokenholders will be able to vote on multiple club decisions, be eligible for VIP rewards and experiences, receive exclusive club and sponsor promotions, and participate in games, competitions, and exclusive chat forums, said Socios.com CEO Alexandre Dreyfus.
They will also be able to qualify for recognition as “super fans,” he said, adding, “We’re sure $LEG Fan Tokens will be a massive hit with fans and become a very powerful new engagement tool for the club.”
Mioduski noted that Legia Warsaw will also help Socios.com expand its fan base into another part of Europe.
“We believe that the potential of the most popular sports brand in this part of Europe, which Legia Warsaw undoubtedly is, will allow Socios.com to gain many fans not only in Poland, but also in the international arena,” he said.
Twenty other teams to have launched fan tokens on Socios’s Chiliz (CHZ) utility token, including some of the most widely followed teams in the world—FC Barcelona, Juventus, Paris Saint-Germain, AC Milan, AS Roma and Atlético de Madrid.
Other sports are using CHZ-based tokens as well, including mixed martial arts league Ultimate Fighting Championship and esports teams including Team Heretics, Navi, OG, and Alliance.
Those partnerships made the Socios platform so popular that it claims to be “one of the most active non-financial, consumer-facing mainstream blockchain products in the world” with over 500,000 downloads in just over a year. It cites a current market cap on its Fan Tokens of $160 million, and claims that the tokens have generated more than $30 million in revenue shared between Socios clubs and partners during last year.