Coinbase Advances Its ‘Everything Exchange’

Crypto exchange Coinbase is advancing its ‘everything exchange’ push, adding tokenized stocks, stock and options trading, and an AI advisor to its offerings.

On the stock trading front, Coinbase Advanced users can now transfer over their stock portfolio — including virtually every major stock, index, and ETF — with zero-commission trading, fractional shares, and 3.5% rewards on trade-ready USDC balances. For non-U.S. customers, Coinbase has rolled out tokenized stocks backed one-to-one by the underlying asset, with automatic dividend payments and full shareholder rights. Also coming down the pike is options trading for both stocks and crypto.

“We have been hard at work building upon the product foundations that make the Everything Exchange possible,” Coinbase said in a blog post today. “More assets to trade, more ways to trade them, and a more robust financial suite that enables you to take full control of your money in one place. Coinbase is building the future of finance, where you can manage your money with just one interface and one login.”

In the next few months, Coinbase will combine its U.S. spot exchange, international derivatives exchanges, and derivatives exchange Deribit into a unified, regulated global liquidity pool “to give customers the most liquid spot, perpetuals, and options access,” it said.

On the perpetual futures front, Coinbase is introducing real-world asset (RWA) perpetual futures, offering exposure to thematic equity indices like AI, China, Defense, and the Tech 100.

Coinbase today is also launching Coinbase Advisor, an AI-powered, SEC-registered in-app investment advisor designed to bring professional-grade investment advice to clients. Announced last week, Coinbase has launched Coinbase for Agents, a tool that allows AI agents to make payments, execute strategies, and trade crypto for users of the leading exchange.

The company is also making changes to its Coinbase One card, starting with allowing USDC backing of the card, which lets users get a secured line of credit while still earning rewards on their deposited USDC. It has also launched a Travel Portal offering 5% bitcoin back on travel bookings.