• Advertising

    Gartner: Blockchain can transform the ad industry

    Enthusiasm is beginning to build for the technology, which ‘could eliminate fraud and substantially streamline the ad industry’

    Blockchain is the newest of the 28 technologies on the 2019 Gartner Hype Cycle for Digital Marketing and Advertising, with innovation just beginning to trigger expectations. But it is already among the most promising, the company said, putting it alongside AI for marketing, customer data platforms, and real-time marketing.