When big food brands embrace blockchain, the usual buzzword is traceability. But as two separate announcements on June 15 show, this technology could prove pivotal in achieving sustainability too.
Forbes on Tuesday announced its inaugural Forbes 50 list of large companies leading the way in developing and using blockchain technology. The list has a notable lack of “pure” blockchain firms. In fact, there are just three—blockchain hardware and software maker Bitfury, cryptocurrency exchange Coinbase, and financial blockchain developer Ripple.