The co-founder of Firefox parent Mozilla, Eich’s stated aim is to “fix the internet” with Brave—and part of this plan involves paying users in crypto. A share of advertising revenue is distributed to users who agree to view ads in the form of Ethereum-based Basic Attention Tokens. This digital asset can then be cashed in or used to reward content creators on platforms such as YouTube and Twitch.
Blockchain and Cryptocurrency: People, Culture and Tech