Business leaders and investors are naturally drawn to the next big thing. Being an early investor in an exciting project can bring not only massive returns, but it can also bring much needed innovation and credibility to your investment portfolio. What if you are the first to see promise in the next Bitcoin? However, for every exciting new venture, there are just as many fraudulent companies. The collapse of Enron, the mortgage-backed security failures, Theranos, and the massive swings in the crypto market are the direct consequence of ignoring the fundamentals and riding the hype, greed, and ignorance train. Despite the naysayers and FUD surrounding it, blockchain technology and crypto…