Consumer loyalty is a business that Greg Simon, the founder and CEO of Loyyal, thinks is ripe for disruption by blockchain technology, and particularly smart contracts.
Forbes on Tuesday announced its inaugural Forbes 50 list of large companies leading the way in developing and using blockchain technology. The list has a notable lack of “pure” blockchain firms. In fact, there are just three—blockchain hardware and software maker Bitfury, cryptocurrency exchange Coinbase, and financial blockchain developer Ripple.
There’s been a lot of attention paid in the last few days about the amount of blockchain and cryptocurrency jobs available at banks like JPMorgan and accounting firms like PricewaterhouseCoopers and Deloitte, but there are more than a few large, non-finance firms looking to hire people with blockchain knowhow and experience right now, including Ford, Revlon, and Penske Logistics, according to LinkedIn Jobs.
Auto manufacturer Ford Motor Company and battery maker LG Chem announced on Jan. 16 that they are joining forces with a major Chinese mining firm on a pilot project to use IBM Blockchain technology to trace the origin of the mineral cobalt used in batteries. More than half of the world supply of cobalt is mined in the war torn Democratic Republic of Congo, where illegally mined minerals and diamonds often fund brutal militias, and child labor and hazardous working conditions are common.