• Commerce Secretary, Dr. Anup Wadhawan activating coffee e-marketplace in New Delhi (Image supplied by India's Ministry of Commerce).
    Technology

    India launches blockchain marketplace for coffee

    By tracing coffee from beanfields to cups, the goal is to build a stronger brand while doubling the income of poor farmers

    India’s commerce secretary launched a blockchain-based marketplace app for trading Indian coffee during a video conference on Thursday. A pilot project carried out in partnership with the Coffee Board of India and the International Coffee Organization, the marketplace app’s goal is to reduce the number of intermediaries between coffee growers and buyers, build farm-to-cup traceability, and help farmers increase their incomes by as much as 100 percent, said Commerce Secretary Anup Wadhawan during the video conference on March 28.