• Google targets scams with advertiser KYC
    Cryptocurrencies,  XRP

    Will crypto be first as Google targets scams with advertiser KYC?

    The tech giant’s newly announced advertiser identity verification campaign may help beat back scammers, but will legitimate crypto companies get caught in the crossfire?

    On April 23, the tech giant announced a massive new advertiser identity verification campaign, built along the lines of the political ad verification policy it rolled out in 2018 after getting hammered for allowing foreign powers to influence the presidential election.