• Tracing food on blockchain
    Technology

    Tracing food on blockchain gains momentum, with shoppers willing to pay big bucks

    As new innovations continue to emerge in the industry, an IBM report says some shoppers would be willing to pay a premium of 35% for fully traceable produce

    In a one night only event, the company invited Washington, D.C. locals—along with food industry executives and legislators—to order curbside meals featuring produce that was traced by HerdX’s blockchain system. Diners were then able to see where their beef had come from—in this case, the Dean and Peeler Meatworks farm in South Texas.