Tracking and proving the provenance of everything from organic chickens and ethically produced diamonds to college degrees will be the top use of blockchain technology over the next decade, accounting for a nearly $1 trillion boost in global GDP, according to a new report from PwC.
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BMW Vantage loyalty program members earn discounts on maintenance and access to events (Photo: BMW/Fabian Kirchbauer)BMW launches blockchain-based reward program in South Korea
The German automaker will use a blockchain to host the loyalty points it will use to reward its customers and the BMW community
Rewards that BMW Vantage members will be able to get include discounts on vehicle maintenance or services provided by the firm’s partner companies. Furthermore, high-tier members could also receive invitations to cultural events that BMW organizes.
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South Korean loyalty program with 23M users turns to blockchain
It’s estimated that Dodo Point is used by half of the country’s population—and now, they have the opportunity to earn crypto by sharing their data via Carry Protocol
Carry Protocol’s goal is to return control of data privacy and monetization rights back to consumers—and the start-up is hoping to achieve widespread adoption.
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Bringing smart contracts to consumer loyalty rewards programs
Blockchain-as-a-service provider Loyyal is betting distributed ledger technology can reduce costs and improve customer satisfaction
Consumer loyalty is a business that Greg Simon, the founder and CEO of Loyyal, thinks is ripe for disruption by blockchain technology, and particularly smart contracts.
