• BMW loyalty program
    BMW Vantage loyalty program members earn discounts on maintenance and access to events (Photo: BMW/Fabian Kirchbauer)
    Technology

    BMW launches blockchain-based reward program in South Korea

    The German automaker will use a blockchain to host the loyalty points it will use to reward its customers and the BMW community

    October 7, 2020 /

    Rewards that BMW Vantage members will be able to get include discounts on vehicle maintenance or services provided by the firm’s partner companies. Furthermore, high-tier members could also receive invitations to cultural events that BMW organizes.

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  • Are rewards points the best use case for blockchain technology (via Wiki commons).
    Are rewards points the best use case for blockchain technology (via Wiki commons).
    Technology

    Bringing smart contracts to consumer loyalty rewards programs

    Blockchain-as-a-service provider Loyyal is betting distributed ledger technology can reduce costs and improve customer satisfaction

    September 18, 2019 /

    Consumer loyalty is a business that Greg Simon, the founder and CEO of Loyyal, thinks is ripe for disruption by blockchain technology, and particularly smart contracts.

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