• Advertising

    Gartner: Blockchain can transform the ad industry

    Enthusiasm is beginning to build for the technology, which ‘could eliminate fraud and substantially streamline the ad industry’

    Blockchain is the newest of the 28 technologies on the 2019 Gartner Hype Cycle for Digital Marketing and Advertising, with innovation just beginning to trigger expectations. But it is already among the most promising, the company said, putting it alongside AI for marketing, customer data platforms, and real-time marketing.

  • Venture capital, grinding everyone's gears (via Shutterstock).

    VC investments fall sharply, but blockchain usage rises

    CB Insights predicted start-up funding will drop 60%, but IDC said spending on blockchain implementation will double

    A new report from CB Insights said investments in blockchain technology start-ups have tanked so far in 2019, and could end the year 60% lower than 2018. But the interest in the technology in the corporate world appears to be booming, with Fortune 500 companies investing more time and effort in bringing blockchain projects to fruition.