• Chinese company tracks pork
    Asia & Australia,  Technology

    As Chinese consumers shun pork, premium brands turn to blockchain

    In tech-savvy Shenzhen, few consumers buy pork products with generic labels. Now, QR codes and blockchain are being used to win them round

    In the well-heeled Chinese city of Shenzhen, shoppers are painfully aware of the food safety scandals that have emerged in recent years. Gangs have been caught red-handed selling tons of frozen meat that was more than 40 years old, and hundreds of people have previously been sickened after eating pork laced with steroids to help pigs grow faster.