Nonprofit decentralized platform launches
Technology

Dazaar offers content creators decentralized payment with no cut at all

Dazaar says those who create and monetize content on its platform will keep 100% of their profits—and they can be paid in a crypto or fiat of their choice

Yet another decentralized content platform has launched—and yes, it claims to be different from all the rest.

In Dazaar’s case, the peer-to-peer, open-source protocol said it wants to help individuals and organizations monetize ideas and data by allowing them to reach their desired audience without relying on a middleman. In a twist from rival platforms, users will be able to choose exactly how they get paid—whether this is in the form of Bitcoin, Ethereum, ERC-20 tokens, or fiat currency.

With Facebook, YouTube, and other tech giants often charging punishing commission fees on content creators, decentralized content platforms have sought to differentiate themselves by promising to take a smaller slice of the pie.

“We strongly believe that a decentralized messaging protocol should not be directly bound to a token.”

Paolo Ardoino

However, those behind “currency agnostic” Dazaar claim they are not interested in receiving any economic incentive—like a slice of the platform’s bespoke cryptocurrency—meaning users will be able to retain 100% of their profits.

No more third parties

An application known as Dazaar Vision will allow content creators to “instantly” build a marketplace where they can upload video content or broadcast live to their audiences. This is achieved through a “hyper-scalable protocol for data streams.” Websites can also be hosted through the service.

In a statement, Dazaar said its community will prosper organically, with users deciding the trajectory of growth instead of a centralized third-party.

The vision for Dazaar was driven by a motivation to help universities unlock new ways to monetize research. At present, it is claimed that educational institutions often miss out, with middlemen turning a profit on the data generated by academic works instead.

A new approach

Dazaar said being cryptocurrency agnostic is important, as it means that the platform’s success doesn’t hinge on a single token. According to the project, startups that have followed this approach fail to deliver “long-term economic value for users.”

Lead developer Paolo Ardoino believes the peer-to-peer open protocol could be of “great benefit to society”—and said adoption will be driven by a growing awareness among the public that the “current incarnation of the internet is centralized, lacks privacy, and is in the hands of the few.”

Speaking to Modern Consensus via email, Ardoino said: “A lot of the platforms out there, especially the ones born recently, are bound to specific tokens that were pre-sold by the platform. We strongly believe that a decentralized messaging protocol should not be directly bound to a token.

“Freedom is the key factor. Binding Dazaar to a single payment layer or blockchain would make it biased, and locked to specific use cases. Each user should be able to leverage a great protocol like Dazaar, having complete control over [their] payment choice.”

Instead of seeking profit, Ardoino said Dazaar’s sole purpose is “pushing against the forces that are trying to centralize the web across a few providers.”

Ardoino is CTO of the troubled cryptocurrency exchange Bitfinex. That firm and its sister company, stablecoin-issuer, Tether, are currently enmeshed in several lawsuits, one in which the New York Attorney General is accusing Tether of fraud for loaning Bitfinex as much as $700 million to cover a larger loss to a con man. The firms are also being sued for market manipulation to the tune of a rather fantastic $1.4 trillion for causing the entire crypto winter.

In April, Ardoino announced the launch of Bitfinex Pulse, a social network for cryptocurrency traders. 

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Connor Sephton is a journalist with an interest in cryptocurrencies, personal finance, and financial inclusion—as well as the challenges the crypto industry faces in achieving mainstream adoption. He owns cryptocurrencies.