Stake.com partners with UFC
Cryptocurrencies

Crypto gambling site Stake.com partners with UFC

The deal makes Stake.com the Ultimate Fighting Championship league’s official betting partner in Asia and most of Latin America

Mixed martial arts league Ultimate Fighting Championship has teamed up with crypto casino and sports betting platform Stake.com.

The online gaming site announced on March 5 that under the partnership’s terms, Stake.com will be UFC’s official betting partner in Asia and Latin America—with the exclusion of Brazil.

“All of us at Stake are massive UFC enthusiasts,” said Stake.com’s PR manager, Milan Jovancevic. “We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”

UFC and Stake.com plan to jointly work to improve the experience of fans who want to bet on the fights by providing exclusive promotions, VIP experiences, and exclusive social and digital content, the release said. The partnership comes shortly after UFC middleweight champion Israel Adesanya became an ambassador for the betting platform in late January.

The MMA league’s’s vice president of global partnerships, Nick Smith, added:

“UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”

Stake.com accepts payment in Bitcoin, Ether, Litecoin, XRP, Dogecoin, Tron, EOS, and Bitcoin Cash. In addition, many of its casino games are built on blockchains.

This is not the first time that the UFC has seen a use for digital assets. In early May 2020, the league partnered with blockchain-based sports fan engagement platform Socios. As part of the collaboration, the UFC minted fan tokens that the company said allow fans to access “once-in-a-lifetime experiences” and give fans a closer connection to their favorite fighters.

Socios, which is built on the Ethereum-based protocol Chiliz (CHZ), has struck many major partnerships since its launch. Among the platform’s partners are some of the most widely followed soccer teams in the world including FC Barcelona, Juventus, Paris Saint-Germain, AC Milan, AS Roma and Atlético de Madrid.

Last month, the platform also saw the addition of Poland’s top soccer club Legia Warsaw to its list of partners, with the club’s CEO Dariusz Mioduski recognizing the value of the blockchain service.

“Pioneering solutions and new technologies, which additionally give our fans unique opportunities to actively participate in the life of our club, are the exact direction in which we want to develop,” he said.

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Adrian is a newswriter based out of Pisa, Italy. He's passionate about cryptocurrency, digital rights, IT, tech and futurology and likes to think about the future in a positive way.